The map is not the territory
General Semantics teaches that all linguistic representations discard most of reality ("The map is not the territory; the word is not the thing defined.") and in particular that much "un-sanity" is caused by adherence to the Aristotelian representation of two-valued either-or logic, which Korzybski saw as built into Indo-European language structures. From this beginning, Korzybski developed a complex, controversial, jargon-riddled system of what he called mental hygiene intended to increase the student's effective intelligence. Techniques such as indexing with superscript numbers help in this task.

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